Amid the COVID-19 pandemic, learners are moving away from job-specific knowledge to soft skills – specifically leadership and career enablement.
According to Tigerhall’s analysis of data behind the consumption habits of its users,
Content consumption on categories such as sales and marketing dropped in H1 2020 by 36.7% and 20.15% as compared to H2 2019.
Given that a significant percentage of Tigerhall users belong to the sales and marketing functions, in addition to finance, tech, and HR,
The dip in consumption of job-specific knowledge in favor of soft skills shed light on a clear shift in priorities
professionals contend with a unique set of problems triggered by the pandemic.
Tigerhall structures its learning content into seven main categories, namely,
leadership, career enablement, influencing stakeholders, marketing, sales, investing, and understanding industries.
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