V-ZUG, the Swiss manufacturer of household appliances, plans to open more stores in both tops- and second-tier cities in China,
and will introduce new digitalization of related products into the country’s lucrative market for the long term.
Many opportunities arise from Chinese consumers’ growing demand for high-end home appliances,
such as ovens, high-efficiency stoves, and fabric-care appliances, as well as the evolution of consumer needs,
from purchasing expensive products to customized solutions, said Jennifer Bao, managing director of V-ZUG (China).
She said China is a market with attractive potential.
According to statistics, high-end goods are bought by more than 400 million middle- and high-income residents in the country,
the number will continuously grow.
Being the second-largest market after Switzerland globally, V-ZUG currently has 60 sales outlets in 21 cities across China.
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