In this exclusive interview, Simone Cicero and Pim de Morree explore Haier CEO Zhang Ruimin’s perspective on the Rendanhei,
the transformative management and the organizational model pioneered
by Haier and now increasingly experimented with by other companies worldwide.
Following a philosophy of zero-distance to customers and a deep insight on
how to design win-win scalable agreements that involve all parts of a business process,
from employees, companies, and users, a few years ago, Haier began a massive transformation.
This transformation led to its current form where the group has swarmed into a plethora of Micro-Enterprises,
Ecosystem Micro-Communities of collaborating enterprises,
and Shared Service and Industry Platforms, de facto reinventing the role and
shape of incumbents in the age of platforms and ecosystems.
To accelerate the success of your leaders and high potentials,