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Cornerstone Blog Kering ramping up digitalization in China

Kering ramping up digitalization in China

May 25, 2021 by Cornerstone International Group Leave a Comment

Amid the outbound travel restrictions due to the COVID-19,

prominent luxury house Kering Group has been further leveraging its digital ecosystem to deliver fluid shopping experiences both online and offline in China-

its fastest-growing market globally in the first quarter this year-said a top executive.

Gregory Boutte, chief client and digital officer of France’s Kering Group-

which manages a series of renowned fashion, leather goods,

jewelry and watch brands said China is a critical market for the group in terms of retail growth potential and digital inspiration.

According to a recent Bain & Co report,

a third of global luxury sector revenue comes from

Chinese consumers and it is forecast to increase to more than 45 percent by 2025.

The Chinese mainland is on a path to becoming the biggest luxury market worldwide.

Read the full article here…

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Cornerstone offers executive coaching and training in China for executives and managers in China and around the world.

Filed Under: Cornerstone Blog Tagged With: #digitilization

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