Fortune Brands Home & Security Inc, the parent company of Moen –
the sanitary ware and smart home services provider —
will expand both its online and offline presence across China to further compete with other established rivals in the coming years, said its senior executives.
Many opportunities come from the country’s ongoing consumption upgrading boom,
fast urbanization pace and the rising appetite among certain consumers for customized products such as shower rooms and kitchen sinks, said George Wu, president for Asia of Fortune Brands Global Plumbing Group, a business unit of FBHS.
Apart from running franchised stores in more than 300 Chinese cities,
the Illinois-headquartered group plans to introduce more flagship stores for the next step to support its retail business,
and keep deploying resources into online sales platforms, including Tmall and JD, to ensure robust sales.
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