Hyperlocal retail－location-based omnichannel sales of goods－
is to become brands’ new battleground to win and retain customers over the next decade, said global consultancy Bain & Co.
With e-commerce penetration rates already high in large parts of China,
the retail game has evolved from one of acquisition of customers to one of winning the share of consumer spending,
according to the Hyperlocal Retail Brand Growth White Paper that Bain released with Alibaba Group.
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