The New Normal (Normal 1.0) changed everything, including healthcare. The pharmaceutical sector, which is heavily reliant on relationships with healthcare professionals and patients, saw everything coming to a sudden halt.
The medical industry has come a long way from the days of pandemic-related restrictions like working from home, social isolation, and almost zero engagement opportunities. The industry prepared its resurgence by activating its Business Continuity Plans (BCP) through digital solutions and channels of engagement.
The Newer Normal (Normal 2.0) will always be in a flux – we will move back and forth between lockdown and reopening of cities and states. How fast one is able to respond to these aberrations will emerge as a critical success factor.
Becoming Future-ready via Innovation
The situation remains constrained as states and cities plan to align with the New Normal 2.0. The key question for organizations and their leaders is: how do we facilitate transformation in a constantly changing landscape?
How can organizations and their executives achieve this easy shift to ‘Growth Mindset’?
These pointers are very helpful and good to begin with :
- Instill a digital mindset, adopt an agile philosophy, embrace technology and implement changes without delays.
- Encourage a culture of inclusion where even the lowest voices feel encouraged to speak up.
- Make everyone a part of the journey.
- Encourage cross-functional collaboration rather than siloed-thinking.
- Create forums where individuals can bring their ideas – no idea is a bad one.
- Embrace diversity in leadership positions so that different points of views are accommodated in business decision. Women in leadership roles leads to better performance and balanced perspectives.
- Get employees to understand that innovation is not always about making newer discoveries. Often it is about adapting what is tried and tested. But one needs to ensure that they don’t infringe on someone’s intellectual property.
- Challenge the thought and traditional ways of working– “It will not work here”, “It’s always been done in this way”.
Connecting the dots
Innovation cannot be the only solution in the ongoing pandemic. Organizations need to integrate it with the larger ecosystem, which includes stronger communication, resilient customer relationship management and vibrant digital capabilities. Compliance with stringent safety and health protocols, constant monitoring of ground realities and wellbeing of the employees.
Driving patient centricity with innovation
As pharmaceutical and life science organisations chart their future plans, there is no doubt that digitalization will form its core. Digital tools facilitate both short-term and long-term goals; in the short term, it will help organisations achieve efficiency, better adaptability and business continuity. In the long run, it provides a treasure trove of real-time, detailed data which can be pivotal in comprehending trends and anticipating future needs.
It’s a no-brainer that hybrid workforce models are here to stay. Safeguarding the overall wellbeing of the workforce and upskilling its employees will be an organisation’s primary prerogative.
A renewed organisation performance and improved workforce rigour can help healthcare companies stay more competitive while providing better business sustainability without compromising on their deliverables and responsibility of keeping the ‘patient at the centre’ of everything they do.
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