Culture is a tool to ensure that your organization functions in the best possible way, regardless of where you are located or what kind of country you are operating from. A strong organizational culture can be used to ensure speed and efficiency between colleagues, their work, and the outside world.
So, how do you go about doing this?
First, you need to know what you believe as the owner and leader of a team: What are the practices you think are “good” and “bad”? What behaviors do you want to promote, or perhaps punish? How can you make sure that everyone on the team knows about these practices in a ritualized way? Start by asking yourself why you started the business. One way is to ritualize the behavior, such as an annual “best initiative” day or “make a mistake” day. Ritualization ensures that the practice you find important is celebrated and people are reminded of the practice.
The next step is to be aware of the ritual’s “heroes.”: By awarding prizes, you can create “hero” figures who display the qualities you want to encourage.
You must now define the symbols people encounter when faced with work: With the rise of remote work, for those lucky enough to be able to work remotely, the workplace became our laptops. What are the symbols we encounter every day when walking into the office? The lobby, the cafeteria, our actual desks. With those symbols in mind, how can you symbolize the core practice of “taking respectful and efficient initiative”?
Building a strong organizational culture is a long journey, one that requires exceptional focus and consistency between the various layers (from beliefs to rituals, from heroes to symbols).
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