Companies are now competing outside their industry for new hires, and many are unequipped to do so effectively. The author Jon Bostock Operating Partner and CEO in Residence at Gridiron Capital and the Best-Selling Author of The Elephant’s Dilemma shares three commonalities that span hiring, training and culture. Let’s dive into each one.
- A Marketing Mindset In Hiring: Recruiting staff members think like marketers: “I’ve got my pipeline of leads, so I need to make 10 calls today, and of those 10 calls, my conversion rate suggests two of them will be hired. How can I improve my approach so that I’m making six calls — not 10 — to find those two hires?”
- Multiple Layers Of Consistent Training: No matter a new hire’s background or experience, excellent companies set them up to succeed with training that is both comprehensive and consistent. Notice I didn’t say “complex.” From what I’ve seen, the best training programs are digestible, repeatable and scalable.
- A Culture That’s Lived Out Every Day: The best companies use their values and their culture as a filter to screen potential hires. They’re looking for skills, yes, but also the right culture fits, which can be harder to identify.
- Empowering Talent To Own Their Roles: keep your focus on answering the question: How can each person we hire add value to our organization?
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