In today’s competitive job market, having followers is an advantage. To recruit and retain top talent, organisations must cultivate world-class leaders. Your organization can’t compete without a robust talent pipeline or an engaged workforce.
In today’s workplace, employees seek leaders and companies committed to a higher purpose. According to research published in the Harvard Business Review, “more than 9 out of 10 employees were ready to trade a proportion of their lifetime earnings for greater meaning at work.” A McKinsey survey also found that “70% of employees now demand purposeful work.”
The following are the 5Ms to help you develop and align your purpose-driven brand in order to motivate your employees and unlock your organization’s potential:
- Messenger: When you discuss your vision, your team evaluates your progress. Their evaluations will impact how you and your message are received. Purpose gives you conviction, which leads to meaningful work and power. Trust is built through integrating purpose, strengths, passions, beliefs, and actions. Remember, positive interactions build trust, and negative interactions destroy it. Be available to promote positive employee experiences and strengthen connections.
- Mission: Your mission is the value you create for your stakeholders. By surrounding yourself with individuals that complement your development areas, you may check brand fit and reduce risks by being aware of your alignment gaps. The power of alignment transforms leaders into role models that others desire to follow at the workplace.
- Membership: Here, the objective is to create an environment where employees approach their jobs from an owner’s viewpoint, give their best, and have fun. To gain membership advantages, you must demonstrate care for the people you manage, be a role model for change, and hire for values rather than ability.
- Meeting place: The leadership equation is incomplete if there are no followers. In a hybrid environment, leaders must rethink how to develop relationships and get the true pulse of their organizations. According to the Harvard Business Review, a hybrid workplace should have three pillars: equality, engagement, and ease.
- Mindset: Do you see yourself as the solution or problem? How you consider, yourself will decide the value you generate and your impact. If you consider yourself the solution, it’s only natural to make your services accessible and available. What stories or mindsets do you need to let go of to become the leader you envision? You are the answer, not the problem.
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