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Helen Qian
Helen Qian is the Brand Manager of Cornerstone International Group, based in Shanghai. With over 20 years of experience in U.S. and European multinational corporations, she possesses extensive expertise in corporate communication, social media strategy, data analysis, and high-stakes event planning. Helen is recognized for her deep understanding of the Asia market and her proven ability to build brand visibility and engagement across diverse cultures and industries.
Background
Prior to her brand management role, Helen sharpened her strategic and operational skills within leading multinational organizations. At Avery Dennison, she served as the AP Project Management Officer, where she chaired monthly project meetings and utilized a management template developed by BCG to track KPIs and provide decision support to the region’s top management.
Her editorial leadership as Chief Editor of a corporate internal magazine was instrumental in communicating company strategy from the China President, launching new brands, and engaging employees across the country. Helen has also driven significant digital growth, successfully growing a B2B WeChat Official Account follower base to over 10,000 and increasing web traffic and conversion rates through targeted campaigns.
Notable Projects and Event Leadership
Helen has been entrusted with planning and executing high-profile events and initiatives. She was responsible for the Bekaert China Tire CEO Forum customer event and orchestrated the logistics and communications for a group board members’ China visit. Her expertise in corporate liaison was further demonstrated through her eight-year tenure as a coordinator for the International Business Leaders Advisory Council (IBLAC).
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