Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social, and economic forces.
Half of the world’s spending growth will come from Asia over the next decade, but do we really know Asia’s consumers?
This kaleidoscope of consumers in this highly diverse regional economy the fastest growing in the world offers a $10 trillion consumption growth opportunity between now and 2030. Meet the Asian consumer in this series of charts.
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